Problem: It has been reported that Snapchat now has over 100 million users, however, the private nature of the platform makes it nearly impossible for marketers considering strategic partnerships to find popular snappers and analyze any data related to their engagement.
Solution: Paired with Naritiv’s analytics software, the “Snapfolio” feature allows snappers within the Naritiv network to build a profile for inquiring brands. Through this profile feature, brands are able to search a comprehensive gallery of Naritiv’s partnered snappers, enabling the brand to effectively select the best snappers for their campaign needs.
Problem: With competitors, such as Amazon Prime and Hulu Plus, integrating social bars to share generic messages through social networks, our team was challenged to design a social function that has potential to reach and sign up new users.
Solution: Through research, it was discovered that users perceive their unique and eclectic tastes to be the cause of struggle to discover new content to watch based off Netflix's recommended categories. The suggested ‘Social List’ feature intersects the needs of Netflix and the user by allowing the user to follow and share curated lists between family and friends who share their unique tastes.
Problem: TrueSpirit is a modern school uniform online retailer building a new e-commerce site. With parents schedules becoming more and more busy, they often do not have time to find the most stylish clothes adhering to their school’s dress code, as well as be able to find the best prices to fit into their budget.
Solution: TrueSpirit's site design enables school administrators to register their school and create a custom school-shopping page. This provides parents with a quick and easy way to explore curated shops of modern uniform options from different brands that all adhere to school dress codes.
Problem: ChorePool was an application designed through rapid prototyping for a client that loved his roommates, but was resentful of the fact that they did not always pull their own weight with household chores. Instead of confronting them and creating tension within the house, he would rather clean himself.
Solution: Chorepool allows all of the roommates to make a pool of money within the app as a deterrent for not doing shared chores between roommates. If a roommate has not completed their assigned chores in the amount of time allotted by the group or by the person responsible, the pool of money is dispersed to those who completed their tasks. ChorePool acts as an incentive for roommates to complete their own chores, as well as reward those doing more than their share.
